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Friday Ratings: Another Abysmal Showing for the Broadcast Networks

Friday 5/21/21 Preliminary Ratings

Total Viewers:
NBC: 2.98 million, ABC and CBS: 2.88 each, Fox: 1.83, CW: 682,000

Adults 18-49:
ABC and Fox: 0.5 rating/4 share each, NBC: 0.4/ 3, CBS: 0.2/ 2, CW: 0.1/ 1

Needless to say, there is very little you can say when the most-watched network for the evening averages just under three million viewers. In season-finale news was ABC’s “Shark Tank” at 3.38 million viewers (#1) and a 0.5 rating/4 share in adults 18-48 at 8 p.m. (#1). Competing “The Dick Van Duke Show” on CBS, featuring the next two colorized episodes of the classic 1960s sitcom, disappointed at 2.57 million viewers (#3) and a 0.2/ 2 (#4) in the demo. Question for CBS: Was no new “I Love Lucy” primetime special this season?

Elsewhere, both ABC’s “20/20” (Viewers: #3, 2.63 million; A18-49: #1t, 0.4/ 3) and NBC’s “Dateline” (Viewers: #2, 2.89 million; A18-49: #1t, 0.4/ 3) should not be remaining in the Friday 9-11 p.m. ET block based on these fast affiliate results. Nor should “WWE Friday Night Smackdown” on Fox in the Friday 8-10 p.m. block (see average above).

NBC’s “The Blacklist” (Viewers: #2, 3.12 million; A18-49: #3, 0.3/ 3 at 8 p.m.) remains nothing more than time period filler. And The CW — “Charmed” (Viewers: #5, 683,000; A18-49: #5, 0.1/ 1) and “Dynasty” (Viewers: #5, 670,000; A18-49: #5, 0.1/ 1) cannot seem to crack 1-million viewers.

CBS was in repeats from 9-11 p.m. with “Magnum, P.I.” and “Blue Bloods.”

UPDATED 5/30/2021: What follows are the Live + Seven Day rating results for the night’s network telecasts on Friday, May 21:

Shark Tank (ABC)
• Updated Live+Same Day: 3.550 million viewers, 0.55 adults 18-49 rating
• Live+3: 4.173 million viewers, 0.73 adults 18-49 rating
• Live+7: 4.329 million viewers, 0.77 adults 18-49 rating
• Gains: +0.779 million viewers (+22%), +0.22 adults 18-49 rating (+40%)

20/20 (ABC)
• Updated Live+Same Day: 2.784 million viewers, 0.48 adults 18-49 rating
• Live+3: 3.574 million viewers, 0.66 adults 18-49 rating
• Live+7: 3.766 million viewers, 0.71 adults 18-49 rating
• Gains: +0.982 million viewers (+35%), +0.22 adults 18-49 rating (+46%)

Dick Van Dyke Show (S) (CBS)
• Updated Live+Same Day: 2.699 million viewers, 0.26 adults 18-49 rating
• Live+3: 2.814 million viewers, 0.27 adults 18-49 rating
• Live+7: 2.826 million viewers, 0.27 adults 18-49 rating
• Gains: +0.127 million viewers (+5%), +0.01 adults 18-49 rating (+3%)

The Blacklist (NBC)
• Updated Live+Same Day: 3.270 million viewers, 0.35 adults 18-49 rating
• Live+3: 4.947 million viewers, 0.64 adults 18-49 rating
• Live+7: 5.278 million viewers, 0.69 adults 18-49 rating
• Gains: +2.008 million viewers (+61%), +0.34 adults 18-49 rating (+95%)

Dateline Friday (NBC)
• Updated Live+Same Day: 2.971 million viewers, 0.38 adults 18-49 rating
• Live+3: 3.973 million viewers, 0.57 adults 18-49 rating
• Live+7: 4.179 million viewers, 0.62 adults 18-49 rating
• Gains: +1.208 million viewers (+41%), +0.24 adults 18-49 rating (+62%)

WWE Friday Night SmackDown (Fox)
• Updated Live+Same Day: 1.933 million viewers, 0.50 adults 18-49 rating
• Live+3: 2.210 million viewers, 0.59 adults 18-49 rating
• Live+7: 2.244 million viewers, 0.60 adults 18-49 rating
• Gains: +0.311 million viewers (+16%), +0.10 adults 18-49 rating (+20%)

Charmed (CW)
• Updated Live+Same Day: 0.357 million viewers, 0.09 adults 18-49 rating
• Live+3: 0.576 million viewers, 0.18 adults 18-49 rating
• Live+7: 0.606 million viewers, 0.19 adults 18-49 rating
• Gains: +0.249 million viewers (+70%), +0.10 adults 18-49 rating (+111%)

Dynasty (CW)
• Updated Live+Same Day: 0.240 million viewers, 0.04 adults 18-49 rating
• Live+3: 0.358 million viewers, 0.06 adults 18-49 rating
• Live+7: 0.401 million viewers, 0.09 adults 18-49 rating
• Gains: +0.161 million viewers (+67%), +0.04 adults 18-49 rating (+94%)

Source: Nielsen

  1. Live+3 vs. Live+SD data for Sunday 12/11/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    AF Home Videos …….. 1.00 … 1.08
    WWOD: Frozen ………. 1.70 … 1.84
    Making of Frozen ……. 0.89 … 0.94
    60 Minutes …………….. 1.22 … 1.28
    Dick Van Dyke Show .. 0.67 … 0.70
    Madam Secretary ……. 0.72 … 1.09
    Elementary ……………… 0.57 … 1.01
    FNIA Part 2 …………….. 1.77 … 1.77
    FNIA Part 3 …………….. 4.01 … 4.01
    Sun Night Pre Kick ….. 5.84 … 5.84
    NFL: DAL/NYG ……….. 8.70 … 8.71
    Fox NFL Post Gun ….. 4.99 … 4.99
    The OT ………………….. 3.93 … 3.93
    Simpsons ………………. 2.35 … 2.60
    Son of Zorn ……………. 1.24 … 1.36
    Family Guy …………….. 1.40 … 1.94
    Last Man on Earth …… 0.95 … 1.39

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    ………………………….. L+SD … L+3
    AF Home Videos ….. 5545 … 5885
    WWOD: Frozen ……. 6564 … 6951
    Making of Frozen …. 3273 … 3427
    60 Minutes ………… 11133 .. 11519
    Dick Van Dyke ……… 7048 … 7361
    Madam Secretary … 7823 .. 10219
    Elementary ………….. 4731 … 7141
    FNIA Part 2 …………. 5681 … 5690
    FNIA Part 3 ……….. 12914 .. 12924
    Sun Pre Kick ……… 18998 .. 19053
    NFL: DAL/NYG …… 26500 .. 26622
    Fox NFL Post …….. 15406 .. 15430
    The OT ……………… 11895 .. 11919
    Simpsons ……………. 5596 … 6095
    Son of Zorn …………. 2876 … 3099
    Family Guy ………….. 3047 … 4003
    Last Man on Earth … 2213 … 3152

  2. SotB or Marc: Was there an article with the overnight?

    If so where is it? (can’t find it)

    If not can you give the overnight (or for that matter the finals) somewhere here?

    Thanks!!

  3. Sorry for the lateness ,… hope you see this. Can I get, for the last time, the numbers for the Sunday 12/11 8 a.m. showing of Dino Super Charge on Nick? Thanks, and Happy New Year.

    • Power Rangers Dino Super Charge (Nickelodeon, 12/11 8:00-8:30 a.m.)
      – 1.005 million viewers
      – 0.26 adults 18-49 rating

  4. Any ratings info for Mia & Me on 12/11 @ 8am?

    • Mia & Me (Nick Jr., 12/11 8:00-8:30 a.m.)
      – 380,000 viewers
      – 0.08 adults 18-49 rating

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